Chemical Psychology

I just had a lovely new client come in to my salon yesterday. 
She had her hair done about 3 months before seeing me,  and was wondering
why her hair was turning different colors.
I asked her what kind of shampoo are you using?

She told me that she was using something that was sulfate free and all natural. 
I seriously want to stick a hot poker in my eye when people come to me and tell me this.
I understand that because they are not getting informed and have no knowledge about hair
care…. that has brought them to this juncture.
You can ask any chemist, sulfate is a natural element. (FYI she was very appreciative of the information and left with a couple of great take home products)

The only reason you should use a sulfate free shampoo is if you have a Keratin Treatment.
"Sulfate Free" for the last several years has been a marketing tool and buzz word,  and nothing more.
(Ask any Chemist that works in the lab for a professional hair care company, or any knowledgable, educated, licensed professional).

You have probably heard the term, medulla, cortex and cuticle but aren't familiar with how
chemical technology actually affects each layer of the hair.
How if your shampoo is the wrong PH level it can actually break through the Cuticle and can cause a long list
of changes to occur.

I only use and sell products (Wet Line) those are the actual cleansers and conditioners and masks,  that are produced
by the color manufacturer that I use on my clients hair.
Styling products are different.

I have had people come to me and say that they make an "All Natural" product on their hair that they make in their KITCHEN!!
I ask….. are you a chemist and have a cosmetology license? 
And believe me their hair looks like they made it in their kitchen.
And I refuse to take them again as a client if they leave with out purchasing shampoo.
I can not guarantee my work and refuse a return visit from them.

And I try to explain why their long hair is in such unsightly condition.
I try my best to convey that if you buy an "All Natural" product at whole foods and the PH level is higher or lower than the hair color that is used 
on your hair that it can remove or change the color. (They tell me it is PH  balanced! ha ha ha )
 But worse it can be VERY damaging.
That is why people who color their hair themselves
and use random products have hair that is dull and in less than adequate condition.

Please don't scrimp on the shampoo that you use.
 Listen to your Certified Master, that has experience and knowledge about what he or she is doing when you sit in their chair.
Chemical technology changes all the time, just like your I Phone. Using a random shampoo on your professionally colored hair is like watering your plants with brake fluid.
It's really counter productive and damaging.
Chemical Technology is not about Chemicals, it is about the Chemistry and Science that goes into all of the amazing products and
developments that are available to licensed professionals.

I could go on and on for pages but I'll give you one example….
Reds tend to fade very fast. About 10 years ago the company that I use, Micro-Encapsulated one of their Red Lines of color.
Basically made the molecules smaller so that fading wouldn't be so rapid.
 You have probably heard the words Micro-Encapsulated when referring to
make up and other products, but this was the first time that the science and technology was used in a penetrating process.
Again I could go on and on and write a Thesis with 100 examples but hopefully if you decide to put down the home made products and go to a professional, please let them recommend what products you should be using. The results are truly transformative.
 Make sure They ask YOU questions before recommending. If they don't then it's time to move on.

Remember, every day can be a Beautiful one!
Gigi Stanley,
Cosmetologist *Business Owner *Educator

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